My husband and I were watching Culinary Class Wars 2 together. When Chef Hudeokjuk quietly handed over his knife to a younger chef and just smiled, my husband said “That’s the kind of senior I want to be.” Honestly, same.


The New “Right Mindset” Meme

You’ve probably heard of 원영적 사고 (wonyeongjeok sago) - the “Lucky Vicky” mindset where you see everything positively like IVE’s Jang Wonyoung.

Well, move over Wonyoung. Korea has a new mindset icon: a 77-year-old Chinese cuisine legend.

후덕죽 마인드 (Hudeokjuk maindeu) = The mindset of staying humble and supportive despite being at the top of your field.


Who Is 후덕죽?

후덕죽 (Hudeokjuk) is a legendary Chinese cuisine chef who appeared on Netflix’s “Culinary Class Wars” Season 2 (흑백요리사2).

Quick Facts
Chef name후덕죽 (Hudeokjuk)
Age77 years old (born 1949)
Experience57 years in Chinese cuisine
BackgroundTaiwanese-Korean, former Executive Chef at Hotel Shilla’s “Palsun”
AchievementsFirst chef to become a corporate executive in Korean hotel industry

He’s cooked for Chinese leaders including Hu Jintao and Jiang Zemin, who praised his food as “better than authentic Chinese cuisine.”


Where Did This Meme Come From?

It started during the team battle episode of Culinary Class Wars Season 2.

The Scene That Started It All

In the team competition, Chef Hudeokjuk - the most experienced chef with 57 years under his belt - could have easily taken charge. He had every right to.

But instead?

  • He quietly followed the younger chefs’ lead
  • He lent his personal knife to another chef
  • When thanked, he just said “잘 쓰는데, 뭘” (jal sseuneunde, mwol - “You’re using it well, no big deal”)
  • He acted as a mediator when teammates had conflicts
감동이야 👍 12.4K
저 연세에 저 경력인데 후배한테 칼 빌려주고 “잘 쓰는데 뭘” 하시는 거 보고 눈물남 ㅠㅠ 진짜 어른이다

(Translation: “At that age with that career, lending his knife and saying ’no big deal’ made me tear up. That’s a real adult.”)


What Does 후덕죽 마인드 Mean?

후덕죽 마인드 or 후덕죽 사고 (Hudeokjuk sago) refers to:

  1. Staying humble despite being at the top of your field
  2. Supporting others instead of showing off your authority
  3. Being a true team player even when you could easily lead
  4. Zero 꼰대 energy (kkondae = condescending boomer attitude)

It’s basically the opposite of what people expect from a senior with decades of experience.

팀장님 회의에서 또 꼰대짓 하심?
10:23 AM
10:24 AM
아니 오늘은 완전 후덕죽 마인드였어
10:24 AM
우리 의견 다 들어주시고 본인 의견은 겸손하게
헐 대박 뭔 일이야
10:25 AM

후덕죽 마인드 vs 원영적 사고

원영적 사고후덕죽 마인드
Positive self-perceptionHumble self-perception
“Everything works out for me!”“I’ll support from behind”
Individual optimismTeam-oriented humility
Gen Z idol energyWise elder energy

Both are popular “mindset memes,” but they represent different values:

  • 원영적 사고: See yourself positively, manifest good things
  • 후덕죽 마인드: Be humble, lift others up, don’t flex your position

How Koreans Use This Meme

1. Praising Humble Leaders

When someone with authority acts surprisingly humble:

직장인브이로그 👍 3.2K
우리 부장님 완전 후덕죽 마인드임 ㅋㅋ 신입한테도 존댓말 쓰고 아이디어 물어봄

(Translation: “My manager has total Hudeokjuk mindset lol. Uses formal speech even to new hires and asks for their ideas.”)

2. Self-Improvement Goals

When setting goals for how to act:

미래의나 👍 2.1K
나도 나중에 후덕죽 마인드로 살아야지… ㄹㅇ 저런 어른 되고 싶다

3. Contrasting Bad Behavior

When criticizing someone acting the opposite way:

“후덕죽 마인드 좀 배워라” (Learn some Hudeokjuk mindset) Used when someone senior is being unnecessarily bossy or condescending.


Why This Meme Went Viral

Korean workplace culture often struggles with 권위주의 (gwonwijuui - authoritarianism). The typical expectation:

  • Seniors order, juniors follow
  • Experience = automatic respect
  • Questioning elders = disrespectful

Chef Hudeokjuk broke all these expectations. He showed that true confidence means you don’t need to prove it.

MZ세대 👍 8.7K
이게 진짜 실력자의 여유임… 57년차인데 후배 의견 따라가는 거 보면 오히려 더 멋있어 보임

(Translation: “This is the composure of a true expert… Following juniors’ opinions after 57 years actually makes him look cooler.”)


My Experience

Real talk: watching this episode with my husband was surprisingly emotional. We’re both in our 30s, and we’ve seen enough 꼰대 behavior to last a lifetime.

My husband works in an office where seniority is everything. When he saw Chef Hudeokjuk casually handing over his knife - his PERSONAL chef’s knife - and just smiling, he paused the show.

“That’s what I want to be when I’m older,” he said.

And honestly? In Korean society where age hierarchy is so strong, seeing a 77-year-old act this way hits different. It’s not that he’s weak or has nothing to contribute. He’s literally a legend. But he chose humility.

That’s 후덕죽 마인드.


  • 원영적 사고 (wonyeongjeok sago) - Wonyoung-like thinking (positive mindset)
  • 꼰대 (kkondae) - Condescending older person
  • MZ세대 (MZ sedae) - Millennials + Gen Z
  • 팔로워십 (palloweosip) - Followership (supporting rather than leading)

Quick Reference

KoreanRomanizationMeaning
후덕죽 마인드Hudeokjuk maindeuHumble leadership mindset
후덕죽 사고Hudeokjuk sagoHudeokjuk-like thinking
진짜 어른jinjja eoreunReal adult / true grown-up
꼰대 아님kkondae animNot a 꼰대 (compliment)

Sources: Herald Corp, Namu Wiki, Sports Khan, Media Today